How to Simplify Your Brand (& Why You Should!)

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Branding can be really, really complicated. After all, a brand is made up of a lot of things. Between trying to figure out your core, nurture how potential customers view your business, and having your entire suite of brand identity elements (logo, colors, website etc) designed just right, it can be a lot of work.

But what it all boils down to is really one thing: being remembered. Staying top of mind for potential customers and being memorable. Leaving legacy.

Isn't that the end goal, really? To have people remember your brand so that they can reach out to you if they need a product like yours or a service you provide. 

So today we're really breaking it all down and making your brand really simple so that you can focus on building and growing what matters most to your customers, and stop getting overwhelmed by all the other stuff that seemingly makes a great brand but really just adds more to-dos to your already-full list.

1 :: Reframe your mindset 

So often, when we try to tackle branding, we think of a brand as mainly the "backend" of our business -- clarifying the business core and mission and then having the visuals reflect that. In that way, we really are putting way too much emphasis on ourselves

These things make up a good brand, yes, but they aren't the crux of a brand and it often becomes the tripping stone to us growing our business. We think that we need to talk to a coach to get clear on our business mission and goals. We think that we need to hire a great logo and web designer so that our "brand looks pretty". And so we avoid any real work behind creating a great brand... Figuring out what the people want.

The truth is, a brand is simply what people think of when they hear your brand name, and in that way, it exists only in that person's mind. (Forbes

Reframe your mindset and drop the excess, @@a brand is merely a perception. Our goal is to frame and nurture this perception in a genuine way.@@

2 :: Discover what brings them joy

Because a brand is merely a perception, all we have to do is simply to discover what brings your people joy. Often in business, we busy ourselves with setting up things that bring us joy over what brings your customers joy. We do lots of backend work that we know is good for the client, but that they quite honestly might not bother about or even understand.

A great (and smart) brand therefore pinpoints exactly where the client wants to feel joy when working with you, and caters its product or service and experience to just that. There is no perfect business, and many times as business owners we fall short. But if you know just what and where it matters most to your customer, bingo! You've hit jackpot.

I'm not asking you to give up or stop doing everything that they don't understand that is good for them (we run businesses with integrity, right?!), but to instead @@focus your efforts on things that are both good for them and that they (not you) care deeply about.@@

When you can fulfil the "joy requirements", you will automatically be a notch above the rest and be remembered for all the right reasons. 

3 :: Do the small things, and do them often

When you've hit the customer jackpot on the "joy factor", it's time to build on it. Discovering what they care about is your gateway to building trust (which leads to sales). You've heard about the know, like and trust factor, and this is really the third step.

Regularly providing information or help on the things that matter to your people, whether free or paid, is your key to getting into their hearts. You don't need a fancy logo or website, you don't need to have your brand mission and core all set in stone. Those are all good things, but by doing the small things, and doing them often, you not only are helpful, you become top of mind for them. And the bonus? You beat procrastination. You can get things done and build your business, and do them now.

Remember? Simple is my thing for 2017. Because small and simple get done. Big, lofty, complicated dreams are all well and good, but they also deter you from taking action


Your Small Great Task

What brings your customers joy and hits the experience of working with you right out of the park? What is the small thing you can do today to make it happen? 

 

Squarespace vs Wordpress :: Not a debate

I love Wordpress. But I'm with Squarespace now. It's not you, it's me. 

I was (and still am, actually) a Wordpress website developer for many years. I started out in Blogspot when I was just 14, and have continued designing and building websites in Wordpress, and now in Squarespace. 

So many developers are so intense about this debate, because I know that Wordpress is great. It's flexible, has all the functionality in the world you'll ever need, it's cheap and you can move mountains with it. You really can. And Squarespace? It's just Wordpress' little brother. You are limited with what you can do with it, and you may not get all the bells and whistles that come with Wordpress, as hundreds of thousands of plugin developers add to its functionality daily.

Believe me, I have fought this. There is some sort of snobbery that comes with being a "website developer" that most people don't want to admit, but exists. Somehow, the better and smarter web developers choose Wordpress, while the other less-smart wannabes go with the limiting Squarespace (the debates all become this after a while, on the Facebook groups).

So... Why am I on Squarespace, having said all that?

Because for me, it really isn't a debate. I don't want to spend (or waste) time arguing with someone that I can code in Wordpress and how it is more superior. I get it. Everyone gets it. Wordpress has great flexibility and functionality. No one is disputing that. Yet more and more people switch to Squarespace everyday, as I've observed over the last two years. 

Reason #1: Because it's just simpler

And simple is my thing in 2017. I just want to get things done. Because we spend far, far too much time trying to choose the best platform, trying to plan for the future "growth" and debating with people about what is the "right" thing to use or do. Bleh. Doesn't sound one bit like what I want to do with my online business. 

True, Wordpress has all the bells and whistles. With the right developer, your options are limitless with Wordpress. But I have to ask you just one thing... @@Do you actually need all the bells and whistles, or are you just happy they're there?@@

For the most of us online businesses, we don't need the limitless functionality. There is a limited purpose for our website that quite frankly, Squarespace does and does well enough. So yes, in 2017 in my book, sometimes limiting our options can be better than having it all.

For example: You can sign up for Marie Forleo's B-School for $1999 (not an affiliate, launch period's over). You can also sign up for many, many months of membership on Skillshare. Both platforms are great. Both platforms teach you things. But B-School only teaches you one main thing. On Skillshare, you can learn almost anything you would want to.

But how many of us actually go ahead and learn everything we can on Skillshare, vs learning something really useful for ourselves with B-School? 

For many of us, learning something meaningful and tangible in B-School trumped having the many months of Skillshare membership we never touched. 

With Squarespace, I no longer have to worry about my hosting my website (though I still host my domain elsewhere) and transferring things here and there. I only need to login to Squarespace and manage everything right here. I don't need to worry about an update breaking my site (most of the time, anyway) or new security leaks from one of the 10 plugins I use on my site. 

And for many of my clients, they want simple. They want to be able to make edits without running for the developer every time. They want to change something out without being afraid of breaking the entire site. They want to be comfortable with their website. They want their website to work for them, not the other way around.

Reason #2: There is always a better way to do things for someone

We all work in different ways. Different things work for different businesses. That's the beauty of running one! There is no one-size-fits-all and there shouldn't be. So for some businesses, Squarespace fits the bill. For others, Wordpress does a great job. We really shouldn't get caught up with which is "right" or "better". 

New software and systems get invented every day for that very reason. @@Different people need different things.@@

I love that many landing page creation systems are being used right now (like ConvertKit, LeadPages, InstaPages and the like). Similarly, there are many course-running systems/software that are getting increasingly popular. Yep, you guessed it. You could create it with Wordpress, too. For pretty much free if you could do it by yourself or with a cheap plugin. 

So why then do these systems/software exist? Because there is always a better way for someone to do things. Some people prefer spending a monthly fee on Teachable, for example, to get their courses set up and easy to use, because then they wouldn't have to worry about video hosting, payment issues, or designing a professional-looking course page. Others prefer spending a few thousand dollars on a great backend on Wordpress, custom designed and coded by a great Wordpress developer. 

Is any of them wrong? Not at all! Different things work for different people. Squarespace is merely a better way for many of us to get our websites up and running well. 

Reason #3: I get things done faster

I used to be paralyzed with perfectionism when I wanted to launch something new on Wordpress. Because you could spend hours researching the best, new plugin for SEO, for speed optimization, for opt-in forms, for quizzes, for anything you could think of under the (digital) sun!

And guess what? I never launched. I stuck with my old website (which was outdated and needed refreshing) for a long time because I didn't want to go through all that trouble again. Sure, I had all the control and flexibility, but I also had a lot more work on my plate.

Everything was my issue. Mobile-friendliness. Security Updates. Plugin Updates. Wordpress Updates. Theme Updates. SEO. Speed. And it's not like I couldn't deal with them. I just didn't want to, anymore. My clients didn't, either. In fact, most clients don't even know or understand the amount of work we put in the backend of developing a Wordpress site so that it has all the functionality they need (cue custom code or new plugin I spent hours finding, researching and styling). @@They don't bother, yet I'm spending sweaty hours on something that doesn't necessarily bring them more joy.@@

With Squarespace, I don't need to worry about tech support anymore. Squarespace has pretty great customer service, and everything else is pretty much built-in. I follow their guidelines so my site is optimized, but that's about it. I launch my beautiful, user-friendly website with half the stress it would've taken me to launch a custom Wordpress one. I still enjoy designing around and with the templates that come with Squarespace, and I make far less edits. Clients are generally happier with the system, too! 

Spending less time fussing over the website and finishing website builds faster (I brand and build websites in 12 working days, y'all!) also frees me more time to do the other things in business that bring me joy and that matter to me, i.e. my coaching services and honing my branding and designing skills. Win win!


So there you have it. My top three reasons on why I switched to Squarespace. The fact that many talented brand and website designers also stand by it for years have helped me take the leap, too. While this may not be my ultimate destination (as I said, I still love Wordpress!), for this season, Squarespace works for me.

It is just what I need, nothing more, nothing less. :)

And as with everything on the internet, take what you need and leave the rest. You can run your business (and your life) much simpler and with more joy this way.

Become :: A new season

I thought for a long time on what to name this blog entry, and how to start it. Forgive me, I haven't been consistently blogging in a while, and 2016 seems to want to obliterate itself from existence because my Wordpress backups of my years of blog posts failed to import, and my design archive files for last year decided it was going to be corrupt when I tried to unzip it.

I digress. But not really.

Become is my word of 2017. The word is a constant reminder of letting go and letting God take the reins, and letting Him sculpt me instead of constantly striving to make something of myself. 2016 was a hard year (for me as well as everyone else, it seems). I struggled long and hard with depression and anxiety, even though on the surface it seemed like everything was pretty much perfect. I had a new, beautiful home to work in, a growing international business and a loving husband... What could be wrong?

2016 threatens to obliterate itself from my memory like it did from the memories of my Wordpress and Dropbox. It went by in an anxious, frantic blur. I was lost, far away from God, sensitive and difficult to be around (for my husband, mainly, no one else was in the splash zone). 

So here lies my new blog. A new season for The Petite Company and also for myself. The Petite Co. has gone through a true "legacy-style" refresh, with more streamlined services that are zoomed in on helping business owners all over the world build beautiful brands with legacy and joy. Because in my struggle, I realized that what I wanted to do was really simple. To learn to embrace the imperfections and messes of the day-to-day in life and in business, and to work hard on building the legacy I wanted to leave behind, instead.

Because that's all we needed. You and me, both. To learn to run our lives and business with joy and not frustration. To live our lives doing the small things well.

While I continue to try to save my blog archives from 2013 till 2016, because lots of lives were touched by the legacy posts I shared in those years, I remember this: @@I am becoming. Braver. Stronger. Messier. More lovable. And the wait? The wait is okay. The mess is okay.@@ Because it is a becoming. Much like a blooming of a flower, becoming takes time. 

So I invite you to join me to do 2017 with the small things. A commitment to doing the daily small things and doing them well and often. Because the secret sauce is that small things make up the big things. Doing them well leads to getting great things accomplished. 

Check out the new website and, if you're a business owner, the guide. And if you feel so inclined, leave me a message! I love reading comments and emails and my digital door is always open. I am so excited to meet new people and help you leave legacy. 

Update: I managed to import all my old blog posts! But they are a bit wonky so I'm just going to sort them out before I republish all of them. :) No huge change is perfect or seamless, so I'm just going to take what I can get!