Why you need a designer (even though you could do it on your own)


Let's face it -- we can do just about anything we want for our businesses by ourselves nowadays. Business owners wear so many hats, and there's so many awesome software and apps that's created to help us do things easier. We coach ourselves, design for ourselves and create social media strategies ourselves.

So the truth is, you need a designer not because you can't DIY. In fact, you can, and you can probably do it pretty well too. You know how to and there's programs like Canva and PicMonkey to make things easier for you. I won't deny it. I do plenty of things that's out of my specialty on my own too.

But... If I was really honest with you, I know I can't do it quite as well, and it takes me ten thousand years. OK, maybe not that long, but it definitely saps my time and energy that I could use on creating more content and refining my website and offerings.

You need a designer because... You don't have to deal with it.

Designing is pretty fun. I know many of my clients who enjoy designing for themselves -- especially those who brand with me and receive all the separate brand elements that they can use to create additional graphics. But because it isn't in your genius zone (most probably, if it were... maybe you're in the wrong field?!), you probably could do something else better. That's more fun. That serves more people that matter to you.

Designing can be fun, but it can also get crazy technical to do it right. Every design I create goes through extensive thought and is extracted skilfully using specially created questionnaires and many calls. All to produce something that not only looks good aesthetically, but speaks you and evolves with you. And also carry your brand legacy and is consistent throughout all your elements.

So honestly, it's probably more fuss than you should have to deal with. It's okay to play around with the smaller graphics once in a while, but the whole deal? It would take much more time than you think and the results produced might not be what you expected or might not attract the people you set out to connect with.

You need a designer because... It always seems "doable" until you go pro.

We've all been there. We have a budget and we decide to DIY everything because that's the only way. And sometimes it is -- business has seasons and phases. I've said it -- it IS doable and you can probably do it pretty well, most of the time. Heck, we've all tried to "self-coach" by reading business and self-help books, take some quickie course on photography or social media and the likes.

But when you go pro, you'll realize that it is actually not that doable and there's too much to handle if you try to DIY everything, especially things that are outside your specialty or genius zones. I don't know, but OK doesn't cut it anymore in the entrepreneur-sphere. You can tell the "pro" from the "amateur."

So decide if you're pro or amateur today... You can only be one or the other.

You need a designer because... You can't be the best at everything.

You're probably good at a lot of things. Most entrepreneurs are, I reckon. Because we work hard at many different things to get the business off the ground. But the truth is... you can't be the best at everything. Somewhere, along the way, something's gotta give.

Like I said, design takes FAR longer than you think -- and sometimes can be terribly dry. Creating editable fields on PDF workbooks can be tedious and lame. Modelling your design after another might save you time and help you look semi-pro, but will never truly reflect the legacy you want to leave.

Choose to spend your time intentionally on the things that matter to you and your legacy, not because you think you can do it anyway. You are the best at what you do and people need you for that. There's a reason why you did not become a designer. So you shouldn't be one.

[inlinetweet prefix="" tweeter="@thepetiteco" suffix=""]At the end of the day, you should hire a designer not because you can't DIY, but because you shouldn't. You have better things to do. [/inlinetweet]

First time here? I am a branding coach and designer for creative entrepreneurs who leave beautiful legacies through their brands and businesses. To work with me, check out my services here.