Workflow: Felicious Nails

fn_moodboard I'm so stoked to share with you guys a part of my work at Petite Paper Co. on my blog with this new section. I will be sharing loads under my Portfolio + Business category, not only moodboards + logos + projects I'm undertaking, but also some tips on workflow and perhaps, extra free goodies!

Today I'm sharing a project I'm currently working on with Felicious Nails, a creative nail artist based in Singapore. Felicia is a girly-girl through and through and we've been working on branding + development for a couple of weeks now (she's a beta-tester of the INSPIRE GREATNESS Workshop). As you can see, her moodboard is filled with sweets and florals, and she is particularly partial to a slight country, shabby-chic feel. But overall, we are working on creating a fun, but elegant brand that transcends time and trends and really reflects where her creative business is going (oh, loads of surprises in store here!).

fn_logoI created a total of 6 logos for her to choose from, with slight variations on each only because her style and preference was so apparent in her pins and consultations. The final choice we decided on isn't pictured here, but will feature after her website + blog is up. I really wanted to merge the slight shabby-chic, country and organic feel with a more elegant, sophisticated one for her logo. And I also considered that she would need a graphic logo that could stand on its own as watermarks, but also look equally good on a plaque for a future physical boutique! Her varied interests also prompted me to create a logo that could adapt to fit many subsidiaries.

We are working on some grand plans and have quite a bit to offer, so it's going to be an exciting journey!

I hope you enjoyed the first sharing of my recent work as much as I enjoyed sharing them with you guys. If the post inspired you to rebrand your creative business or you are waiting for the right time to let your inner creative shine, you can check me out at Petite Paper | Creative and see what fits you. We can work together to create an amazing business that you will absolutely adore!